Aquatiq has signed the Guide Against Greenwashing
Greenwashing means giving a false impression that a product or company is more environmentally friendly than it actually is. The Guide Against Greenwashing was created to help companies avoid greenwashing and contribute to a more sustainable future.
The Guide Against Greenwashing was developed by Skift – Business Climate Leaders, in collaboration with the Zero Emission Resource Organization (ZERO), WWF Norway, and The Future in Our Hands. It includes ten principles that guide companies in their sustainability efforts:
- Be honest and accountable.
- Make sure that your company’s sustainability efforts are not limited to your communications and marketing departments.
- Avoid talking about the importance of sustainability, nature, the climate and ethical trade, if your company has not made serious efforts on these issues yourselves.
- Do not under-communicate your company’s own emissions and negative impacts on the climate, nature and human lives.
- Be careful using a big share of the marketing budget on small measures that do not affect your company's footprint significantly.
- Avoid buying a clean conscience through climate quotas or by letting others clean up ocean plastic.
- Use established labelling, or work towards the establishment of good labeling mechanisms in your industry if it is lacking today.
- Be careful using terms such as “better for the climate, nature, and the environment”.
- “Cherry Picking” from the UN sustainable development goals can lead you astray.
- Donations and sponsorships are great, but not a proof that you are working on sustainability-issues.
Aquatiq is proud to support the purpose and principles behind the Guide Against Greenwashing. We are committed to adhering to all 10 principles across every aspect of our business. This means we always communicate openly and honestly about our strengths, challenges, specific goals, and actions within sustainability - both in Aquatiq AS and our subsidiaries. Through transparency, we aim to build trust, strengthen our reputation, and showcase the quality of the products and services we deliver.
Signing the Guide Against Greenwashing is a clear expression of our commitment to conveying our corporate responsibility for sustainability in a credible and responsible way.
Aquatiq has signed the Guide Against Greenwashing
Greenwashing means giving a false impression that a product or company is more environmentally friendly than it actually is. The Guide Against Greenwashing was created to help companies avoid greenwashing and contribute to a more sustainable future.
The Guide Against Greenwashing was developed by Skift – Business Climate Leaders, in collaboration with the Zero Emission Resource Organization (ZERO), WWF Norway, and The Future in Our Hands. It includes ten principles that guide companies in their sustainability efforts:
- Be honest and accountable.
- Make sure that your company’s sustainability efforts are not limited to your communications and marketing departments.
- Avoid talking about the importance of sustainability, nature, the climate and ethical trade, if your company has not made serious efforts on these issues yourselves.
- Do not under-communicate your company’s own emissions and negative impacts on the climate, nature and human lives.
- Be careful using a big share of the marketing budget on small measures that do not affect your company's footprint significantly.
- Avoid buying a clean conscience through climate quotas or by letting others clean up ocean plastic.
- Use established labelling, or work towards the establishment of good labeling mechanisms in your industry if it is lacking today.
- Be careful using terms such as “better for the climate, nature, and the environment”.
- “Cherry Picking” from the UN sustainable development goals can lead you astray.
- Donations and sponsorships are great, but not a proof that you are working on sustainability-issues.
Aquatiq is proud to support the purpose and principles behind the Guide Against Greenwashing. We are committed to adhering to all 10 principles across every aspect of our business. This means we always communicate openly and honestly about our strengths, challenges, specific goals, and actions within sustainability - both in Aquatiq AS and our subsidiaries. Through transparency, we aim to build trust, strengthen our reputation, and showcase the quality of the products and services we deliver.
Signing the Guide Against Greenwashing is a clear expression of our commitment to conveying our corporate responsibility for sustainability in a credible and responsible way.
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